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This pricing mechanism is important because it means there are psychologically driven errors that help or hurt you depending upon when you choose to buy and sell. Over the long run, market participants eliminate pricing errors as more information becomes available. Therefore patience can save you from a loss.
The first point of this analysis is to show that there are two sets of factors determining prices: fundamental "intrinsic" value and the errors in estimating this value that are made by the traders setting prices at any given moment. I think of this second factor as psychological because it relates to the mind and emotions rather than objective factors.
The second point is that the relative importance of these two factors in determining your losses or returns will be linked to the time period you expect to hold a particular investment. In a very important sense, risk is also linked to the time period since the market value of your investment will usually not matter until you must sell it.
In summary, investors often react to emotions - greed and fear. Moods can change rapidly and the result is price changes that cannot be explained by fundamentals such as expected cash flows and interest rates. Over time the market cycles though periods of excessive optimism and pessimism and the returns you earn within a cycle will be strongly influenced by market psychology. Over a long enough period, however, fundamentals determine returns because psychological factors are limited in magnitude and duration. Therefore, if you have a long horizon you need not concern yourself with the volatility of prices that is caused by market mood swings. On the other hand, if you are only investing for a shorter period, these psychological factors may well represent the major part of the risk of your investment.
This view of risk implies that an investment strategy should be tailored to your investment horizon. While a strategy based on fundamentals will provide superior returns in the long run, it may still lose money in the short term and prove inferior to a strategy tailored to the short term psychological "cycle". Of course psychological factors are much harder to predict (at least for me) than fundamentals. Thus, my strategy for short term investing is to stick with investments whose intrinsic value involves fewer assumptions so that they are relatively unaffected by market moods - i.e. fixed income investments tied to short term interest rates. 
The above analysis begs the question as to what is meant by long term versus short term. I.e. how long do we need for fundamental factors to outweigh psychological factors. For the record, I have done no formal analysis of this question. My experience tells me that it could take two or possibly three years for fundamentals to outweigh. In "The Little Book that Beats the Market" the author presents statistical evidence that indicates three year horizons are sufficient for a fundamentally based strategy to show superiority. 1.More precisely, Joel Greenblatt found that the simple strategy described in his book beat the market averages in 95% of the three-year periods he looked at and that it never lost money over any of the three year periods.
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